IMPACT 2026

RX: REVENUE TRANSFORMATION
2026. 10. 13 COEX AUDITORIUM
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Register

One activity now sells
in a dozen places.

So what do you fund first,
and what counts as a result?

IMPACT 2026 is the second global marketing conference hosted by 4AM. On October 13, 2026 at COEX Auditorium in Seoul, brands, platforms and distribution partners share how K-beauty and consumer brands grow total revenue across Amazon, TikTok Shop, offline retail and B2B distribution. IMPACT 2025 drew 1,313 attendees from 926 companies.

Amazon, TikTok Shop, offline retail, B2B distribution: the number of markets and routes a brand can sell through has never been larger. Demand created by creators turns into purchases on Amazon and in stores, and consumer sales data opens new B2B distribution opportunities.

Landed costs and distribution structures that shift by country and category,
marketing strategy that has to be rebuilt for each sales channel,
the work a brand keeps in-house and how those teams work together,
and the role you hand to a partner.
Choosing your next market and route to market means judging all of it inside a single strategy.

IMPACT 2026 brings together brands, platforms, and distribution partners that have grown across very different markets and sales routes, to share the actual decisions behind growing total revenue, not channel-level performance.

Eunsol Lee signature
Eunsol Lee, Co-Founder · Co-CEO, 4AM
Kyoungeun Kim signature
Kyoungeun Kim, Co-Founder · Co-CEO, 4AM
SPEAKERS

Speakers

Eunsol Lee Kyoungeun Kim Yongmin Cho Sanghee You 고대석 문석현 Dongkeun Yoon Senghee Cho 김형준 강승헌 김성광 Bori Shim Taeil Kwak Jungho Yang 정근식 Youngjae Cho
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UPCOMING
SESSIONS

RX: REVENUE TRANSFORMATION

Tuesday, October 13, 2026 · 09:30 – 18:00 COEX Auditorium
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※ Session order and times are subject to change without notice.
SPONSORS

Meet the official partners
of IMPACT 2026.

MEDIA PARTNERS

Official Media Partners

TICKETS

Registration

EARLY BIRD
120,000 KRW
Closed Friday, September 18, 2026 SOLD OUT
TICKET
180,000 KRW
Advance registration · Closes Friday, October 9, 2026
Advance registration only. On-site registration and payment are not available.
First 100 registrants only
Free trial of
Kalodata Pro
The No.1 global TikTok Shop data intelligence tool
Valid through October 13, 2026
Kalodata
BENEFITS

Attendee Benefits

Global Seeding Discount Package

If logistics is what kept you from marketing in a country, start there with 4AM and Poomgo.
A seeding discount package covering 31 countries worldwide, offered only to IMPACT 2026 attendees.

Kalodata Pro Plan
20% Off On-Site

Meet Kalodata, the data analytics platform built for TikTok Shop, at the conference booth zone. Buy on site that day and get 20% off the Pro Plan.

A Gift Bag
for Every Attendee

A gift bag of merchandise and service discount coupons prepared by our sponsors, plus a free 1-month pass to JoongAng Plus, our media partner. Keep using the services you discover in the sessions and at the booths after the event.

Location

Getting There

VENUE
COEX Auditorium
513 Yeongdong-daero, Gangnam-gu, Seoul
TRANSIT
Samseong Stn. (Line 2) · Bongeunsa Stn. (Line 9)
Traffic congestion is expected. We recommend public transit.
ARCHIVE

IMPACT 2025 in Photos

1,313
Attendees
926
Companies
IMPACT 2025 keynote Panel conversation Auditorium seating Session audience Partner booth meeting Booth zone
FAQ

FAQ

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Copyright ⓒ 2026 Saebyeoknaesi Corp. All Rights Reserved.
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Eunsol Lee Kyoungeun Kim Yongmin Cho Sanghee You 고대석 문석현 Dongkeun Yoon Senghee Cho 김형준 강승헌 김성광 Bori Shim Taeil Kwak
Jungho Yang 정근식
Youngjae Cho
Dongkeun Yoon Senghee Cho
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× UPCOMING
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