One activity now sells
in a dozen places.
So what do you fund first,
and what counts as a result?
Amazon, TikTok Shop, offline retail, B2B distribution: the number of markets and routes a brand can sell through has never been larger. Demand created by creators turns into purchases on Amazon and in stores, and consumer sales data opens new B2B distribution opportunities.
Landed costs and distribution structures that shift by country and category,
marketing strategy that has to be rebuilt for each sales channel,
the work a brand keeps in-house and how those teams work together,
and the role you hand to a partner.
Choosing your next market and route to market means judging all of it inside a single strategy.
IMPACT 2026 brings together brands, platforms, and distribution partners that have grown across very different markets and sales routes, to share the actual decisions behind growing total revenue, not channel-level performance.