So what do you fund first, and what counts as a result?
IMPACT 2026 is the second global marketing conference hosted by 4AM. On October 13, 2026 at COEX Auditorium in Seoul, brands, platforms and distribution partners share how K-beauty and consumer brands grow total revenue across Amazon, TikTok Shop, offline retail and B2B distribution. IMPACT 2025 drew 1,313 attendees from 926 companies.
Amazon, TikTok Shop, offline retail, B2B distribution: the number of markets and routes a brand can sell through has never been larger. Demand created by creators turns into purchases on Amazon and in stores, and consumer sales data opens new B2B distribution opportunities.
Landed costs and distribution structures that shift by country and category, marketing strategy that has to be rebuilt for each sales channel, the work a brand keeps in-house and how those teams work together, and the role you hand to a partner. Choosing your next market and route to market means judging all of it inside a single strategy.
IMPACT 2026 brings together brands, platforms, and distribution partners that have grown across very different markets and sales routes, to share the actual decisions behind growing total revenue, not channel-level performance.
Eunsol Lee, Co-Founder · Co-CEO, 4AM
Kyoungeun Kim, Co-Founder · Co-CEO, 4AM
SPEAKERS
Speakers
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UPCOMING
SESSIONS
RX: REVENUE TRANSFORMATION
Tuesday, October 13, 2026 · 09:30 – 18:00COEX Auditorium
The No.1 global TikTok Shop data intelligence tool Valid through October 13, 2026
BENEFITS
Attendee Benefits
Global Seeding Discount Package
If logistics is what kept you from marketing in a country, start there with 4AM and Poomgo. A seeding discount package covering 31 countries worldwide, offered only to IMPACT 2026 attendees.
Meet Kalodata, the data analytics platform built for TikTok Shop, at the conference booth zone. Buy on site that day and get 20% off the Pro Plan.
A Gift Bag for Every Attendee
A gift bag of merchandise and service discount coupons prepared by our sponsors, plus a free 1-month pass to JoongAng Plus, our media partner. Keep using the services you discover in the sessions and at the booths after the event.
Location
Getting There
VENUE
COEX Auditorium
513 Yeongdong-daero, Gangnam-gu, Seoul
TRANSIT
Samseong Stn. (Line 2) · Bongeunsa Stn. (Line 9)
Traffic congestion is expected. We recommend public transit.