Contributing to a world where anyone
can explore their own potential
ANYONE “INCLUDES”01 BRANDS02 CREATORS03 TEAMS
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FOUNDERS
This is what we believe
Eunsol Lee
Kyoungeun Kim
It’s about connecting viable ideas or businesses with the right audience—whether that’s a brand or a creator. It’s about drawing out untapped potential to the world the moment it meets 4AM. It’s about discovering the value in things that seem like nothing, yet. Most of the world is ordinary people, and most of them go their whole lives without ever discovering their true potential. We believe that very potential is marketing—and that it can become commerce.
WHAT WE DO
The things we are up to
4AM is a marketing and commerce company helping K-beauty and consumer brands expand globally. Through TikCle, we design and operate global influencer seeding, TikTok Shop, and Off-Amazon marketing by market and sales model.
Brand & Commerceour own bets
SOONIKOBRAND
A skincare brand we build and sell ourselves.
Creator-Curated Box2026.09
A distribution experiment: boxes curated by creators.
UP Coming
TBD
PRESS & MEDIA
What's New
fresh out of 4amVIDEO
Influencer marketing: teams that chase trends vs. teams that ask whyYOUTUBE · GOMIN YONGMIN ↗
NEWS“We wanted to grow our own way —
so we returned the investment!”
The mavericks of beauty marketing — an interview with 4AM’s two co-CEOs
OUTSTANDING · 2025.11 ↗MILESTONES
Moments that
brought us here
latest first · awake since 2022Partner relay seminars with Google, Amazon×Meta, and Moloco
U.S. entity launch
Hosted IMPACT 2025 — Korea's first and largest influencer marketing conference, 1,313 beauty brand attendees
IMPACT 2025 · On-siteLaunched TikCle, our global influencer seeding service — now a 160K+ creator network
THE EARLY DAYS · 2023–2022
Raised Seed round
Selected for the Startup Growth Technology Development Program (Didimdol)
Named a Facebook Business Partner
Won SNU NAACst STEP
Top-tier partnership with AppsFlyer, the world's #1 MMP
Team launch · Angel round
4AM Inc. founded
COFFEE CHAT
Let’s start
something
we’re awake anyway — it’s 4amMeet TikCle — 4AM’s marketing product, from influencer seeding to TikTok Shop.
Visit TikCle ↗We’d love to meet people who care about these keywords.
RetailTourismBrandingContentHiringTBD
Book a coffee chat →